Publisher monetization, explained clearly

Most publishers lose money to the wrong defaults: a network that takes too large a cut, demand that quietly resells their inventory, or a setup so fiddly that ad units never get optimized. These guides exist to fix that. They explain how publisher monetization actually works — in plain language, without the vendor spin — so you can tell a good deal from a bad one.

We build pubads.io, a managed Google Ad Manager network, so we have a point of view. But every guide below leads with how the category works in general before it gets to where we fit. Start with the network comparison if you're choosing a partner, or the glossary if a term is tripping you up.