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The publisher ad network · AdX + H5

An ad network
you can audit.

pubads.io is a managed publisher ad network on Google Ad Manager: AdX demand on your impressions, an ad-ops team on placement and yield. Every figure we report reconciles against Google’s own numbers. Every payout lands on a fixed monthly schedule.

Ads served by Google Ad Manager · 100% IVT-screened · Paid monthly · No upfront fees

Earnings overview
Sample data
LIVE
Revenue · today
$438.62
▲ 12.4% vs. yesterday
AdX·In review
30d agotoday
eCPM
$1.87
▲ 4.6%
FILL RATE
93.6%
▲ 1.2%
Revenue by hourupdated hourly
  • 14:00$31.9417.2K impressionslatest
  • 13:00$31.1916.8K impressions
  • 12:00$29.4115.9K impressions
  • 11:00$26.7514.6K impressions
Source: Google Ad Manager reporting
Checkable by design
Served by Google Ad ManagerDemand: Google AdX (official MCM model)ads.txt-verified onboardingReporting traceable to Google’s numbers

Operated by a working publisher — we run our own sites on this exact stack.

Two products · one set of books

Two ways in. One ledger.

PubAds AdX monetizes the site you already have; PubAds H5 hands you a page on one of ours. Both report into the same dashboard and pay on the same schedule.

No website yet? PubAds H5 gives you a games site of your own →

yoursite.comSAMPLE DATAPAGE RPM$0.00
your existing site

The managed path to Google AdX.

Your site is approved into our Google Ad Manager network under the official MCM model — the confirmation arrives inside your own Ad Manager account, and Google verifies both parties before an impression serves.

  • AdX and the premium advertisers on our network compete on your existing ad placements — display demand at exchange depth, no redesign.
  • Setup, placement strategy, price floors, and ongoing yield optimization — run by people who do this all day, reported in your dashboard.
  • Your site, your content, and your direct deals stay yours. No exclusivity, no lock-in.
Perfect for: content sites with steady organic traffic.
Explore PubAds AdX

One network, one ledger, one payout schedule — whichever door you come in.

One network, one ledger, one payout schedule — whichever door you come in.

Fast-track approval

Already on Google? You’re minutes from approved.

Connect the Google tools you already use and we verify your site instantly. Eligible sites are fast-tracked — and auto-submitted to Google Ad Manager for you. Read-only, nothing to install.

Google AdSense logo
Connect
Google AdSense

Proves your site is already Google-approved — then we auto-submit it to our Ad Manager so AdX can start serving.

Google Analytics logo
Connect
Google Analytics

Shows us your real traffic and audience, so we can confirm you’re eligible on the spot.

Search Console logo
Connect
Search Console

Verifies ownership and search health — the quickest signal for approval.

One connection, both products. It unlocks AdX on your own site and H5 eligibility for a games subdomain — and we only ever read: we never post, change, or touch your account.

The platform

What the platform does — and how you’d check it.

Five capabilities, described the way we’d describe them to another operator. Each one ends with the test a skeptic would run.

  • Demand

    Every impression goes to auction on Google’s exchange. AdX bids alongside the premium advertisers on our network — display demand through Google Ad Manager, on placements you already run. One demand source is a price; an auction is a market.

    Check it: Once approved, your inventory runs inside Google Ad Manager — auditable against Google’s own reporting.

  • Yield optimization

    Our ad-ops team tunes placements, price floors, and refresh policy per site — by geo and device — and keeps tuning after launch. The setup you go live with is the starting point, not the product.

    Check it: Watch eCPM and fill move in your own reporting month over month — the work is visible where it counts.

  • Brand safety & ad quality

    Category and advertiser controls decide what can serve on your pages. Google’s ad-quality enforcement plus our own review — your audience and your policy standing are part of the yield.

    Check it: Google’s ad-quality policies are public; ask us for your site’s block list any time.

  • IVT screening

    100% of traffic is screened for invalid activity before revenue counts. Filtering happens up front — not as a month-end clawback surprise.

    Check it: Your ledger shows earnings as estimated first, verified after — you can watch the screen happen.

  • Reporting

    A real-time dashboard with impressions, eCPM, fill and earnings per site — traceable against Google’s own reporting, so you can check our numbers, not take them on faith.

    Check it: Pull the same report from Google and set it next to ours. That is the point.

Owned by pubads.io. Visible to you. Checkable against Google.

PubAds · Reporting
Sample data
eCPM
$1.87
Fill
93.6%
Page RPM
$2.44
Source: Google Ad Manager reporting

Impression → payout

Follow the money.

Between a pageview and your bank account there are five stages. Every one is named, and none of them is ours to fudge.

  1. 01

    IMPRESSION

    A visitor loads your page; the ad request goes to Google Ad Manager.

  2. 02SAMPLE DATA

    AUCTION

    AdX and premium advertisers bid; the highest bid serves.

    $1.12advertiser bid
    $1.58advertiser bid
    $1.87WINS → serves(highest bid — serves)
  3. 03

    IVT SCREEN

    Invalid activity is filtered out before anything counts.

  4. 04

    LEDGER

    Verified revenue posts to your dashboard, traceable against Google’s reporting.

  5. 05

    PAYOUT

    Paid on a fixed monthly schedule, bank transfer or UPI.

    PAID · MONTHLY

No black box: every stage above is Google’s infrastructure or written policy — not our word.

Figures we can be held to

Our numbers are commitments.

$0

upfront fees, setup costs, or minimum spend. Ever.

100%

of traffic IVT-screened before revenue counts.

Monthly

payouts on a fixed schedule — bank transfer or UPI.

1 line

of ads.txt to verify your site and go live.

Every figure in this band is a written commitment or a checkable fact — none of them is a projection. Dashboard mocks on this page are labeled sample data; the calculator below is a model, not a quote.

Model, not quote

What could your inventory earn?

This is a model, not a quote. The illustrative eCPM range behind each selection is shown beneath the output — judge the assumptions, not just the answer. Actual earnings depend on your traffic’s geography, content category, device mix, and seasonality.

2.0M
Primary geography
Content category
Estimated monthly earnings
$600$1,880

Estimate — illustrative eCPM ranges. Actual results depend on your traffic, content, and seasonality.

Model input: illustrative eCPM range $0.30–$0.94 for this geography and category.

Get started

The real alternatives

Where PubAds sits.

For an independent publisher the practical choices are: run AdSense alone, wait for an enterprise network to call back, or work with us. The differences are structural.

Running AdSense alonePubAdsEnterprise ad management
Demand sourceAdSense demandAdX + premium advertisers via Google Ad ManagerAdX + direct sales
Who runs the ad opsYouOur teamTheir team
Getting inOpen to anyoneReviewed — we decline sites we can’t safely monetizeSales-led, built around the largest accounts
Attention per accountSelf-serve — noneHand-configured, tuned after launchProportional to account size
Contractn/aNo lock-in, no exclusivityOften exclusivity + notice periods
ReportingGoogle’sTraceable against Google’sVaries

We’re a young network, and you can see that — no logo wall, no decade of case studies. Here’s the trade: your account is handled by the people who built the platform, your setup is tuned by hand rather than templated, and every claim on this page is checkable before you sign anything. No exclusivity, no lock-in — run PubAds alongside your current setup and let your own reporting make the decision. We promise the test, not the result. That’s the honest version of confidence.

In writing

Written down. Checkable. Kept.

Most network promises live in marketing copy. Ours are written like terms — these are the lines we expect publishers to quote back to us.

  • $0 UPFRONTNo upfront fees, no setup costs, no minimum spend.
  • MONTHLYPayouts on a fixed monthly schedule — bank transfer or UPI.
  • NO EXCLUSIVITYKeep every other partner and direct deal running.
  • NO LOCK-INRemove our line from your ads.txt and you’re out. No notice period, no penalty.
  • IVT FIRSTInvalid activity is filtered before revenue counts — screening up front, not clawbacks after.
  • GOOGLE WINSIf our dashboard and Google’s report ever disagree, Google’s report wins.

Onboarding

  1. 01

    Apply & add your site

    Minutes.

  2. 02

    Verify ownership

    One ads.txt line. Same day.

  3. 03

    Site review

    Traffic sources and content-policy fit. We decline sites we can’t safely monetize.

  4. 04

    Review & setup

    Once approved, we complete your Google Ad Manager setup and configure your dashboard reporting.

Questions a publisher should ask.

Including the ones networks prefer you didn’t.

Talk to us

Three ways, none requiring our permission. Under the official MCM model your inventory runs in Google Ad Manager, so the source data is Google’s — pull the report yourself and set it beside your PubAds dashboard; they should reconcile. Our line in your ads.txt is a public file you control. And our commitments are published on this page, in writing. If the two reports ever disagree, Google’s wins — that’s written policy, not a support gesture. A network you can audit is the only kind worth joining.

Payouts run on a fixed monthly schedule, by bank transfer or UPI. Earnings accrue in your dashboard as estimated and become payable once verified against Google’s finalized numbers. No upfront fees at any point.

Honestly: it depends on your geography, niche, seasonality, and placement quality — anyone quoting you a number before seeing your traffic is guessing at best. What we can say structurally is that AdX deepens auction competition compared with a single demand source, and our team tunes floors and placements to capture it. Auction depth is the yield lever, not ad clutter. We don’t quote figures your traffic hasn’t earned.

Demand through Google’s exchange plus managed placement and floor strategy is built to maximize fill at floors that protect your eCPM. Note the trade-off we won’t make: “100% fill” claims usually mean junk backfill clearing at floor-zero — that inflates fill and erodes everything else. We optimize the pair, not one number. And unlike a header-bidding wrapper, PubAds runs entirely inside Google Ad Manager — one tag to maintain. That’s a simplicity claim, not a demand claim: wrappers solve for breadth; we solve for managed depth.

AdSense is one demand source with default settings. Through PubAds your inventory runs in Google Ad Manager with AdX — exchange-level demand where premium advertisers compete — plus an ad-ops team on placement, floors, and policy, which AdSense does not include at any traffic level. Same Google infrastructure underneath; more competition and more attention on top.

No. There’s no exclusivity and no lock-in — keep your existing partners, your direct deals, and your current stack running. The practical move is to run PubAds alongside what you have and compare the numbers in your own reporting. If we don’t earn the inventory, removing our ads.txt line is the whole exit.

100% of traffic is screened for invalid activity before revenue counts — filtering happens up front, not as a month-end clawback. That protects the advertisers whose budgets set your eCPM, which is why we’re strict about it: sites built on purchased or incentivized traffic won’t pass review.

Your own subdomain on an established gaming site we operate — the flagship is reelsplay.in, which you can visit right now. You send the audience; free HTML5 games and the premium ad placements around them do the earning. Reporting, IVT screening, and the monthly payout rails are identical to PubAds AdX — one dashboard covers both.

The team that built the platform — pubads.io is small enough that the people tuning your floors are the people who wrote the ledger you read them in. Your setup is configured by hand for your site, not cloned from a template, and it keeps getting tuned after launch. That’s the practical upside of joining a network before it has a logo wall.

Put your inventory on the network.

Managed Google AdX demand, reporting you can reconcile, payouts on a fixed schedule. Setup starts with one ads.txt line.

Ads served by Google Ad Manager · 100% IVT-screened · Paid monthly · No upfront fees