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Ad quality · Brand safety

Every ad is checked before it runs.

Your pages carry your name, so what shows on them is held to a standard: vetted advertisers, clean ads, and real visitors — nothing that puts your reputation or your account at risk.

Vetted advertisers · Clean ads · Real visitors

Ad review

BEFORE IT RUNS

  • Advertiser identityVerified
  • Ad content & categoryChecked
  • Landing pageChecked
  • Misleading claimsBlocked
  • Auto-playing audioBlocked
  • Deceptive downloadsBlocked

APPLIES TO EVERY AD · EVERY PAGE

What never reaches your pages

Brand safety isn’t a slogan — it’s a list of things we say no to, every day, on your behalf.

Wondering how your own account data is handled? That’s the Security page.

  • Scams and misleading offers
    Get-rich schemes, fake giveaways, and too-good-to-be-true claims never make it through.
  • Adult and shock content
    Nothing runs next to your work that you'd be embarrassed to stand beside.
  • Ads that hijack the page
    No auto-playing audio, forced redirects, or fake system warnings.
  • Malware and deceptive downloads
    Landing pages are checked, so an ad never becomes a security problem for your visitors.

Three checks on every ad.

Who’s paying, what shows, and who’s watching — cleared in that order, before anything appears next to your content.

  • 01
    Who's paying

    Ads come through Google's advertising system plus other advertisers we've checked — so the money behind your ad space comes from real, vetted businesses.

  • 02
    What shows

    Every ad is held to brand-safety standards before it appears, so what sits next to your content matches your reputation.

  • 03
    Who's watching

    Fake and bot activity is filtered out, so your earnings reflect real visitors and your account stays in good standing.

Your visitors’ choices, respected

Good ads don’t need to cut corners on privacy. Here’s where we stand:

  • Privacy laws, followed
    We work within the privacy rules that apply to you and your audience, wherever they are.
  • Consent choices, honored
    When a visitor says no to personalized ads, that choice is respected — they still see ads, just not personalized ones.
  • Google's publisher rules, kept
    Because ads are served through Google's advertising system, everything we run stays within its published standards for publishers.

The trust pages

Doing a full review?

  • Security — account, sign-in, and data protection.
  • Trust — the company behind pubads.io, and how to verify it.
  • Payout policy — the written rules we pay by.
Request documentation

What teams ask us most.

Need an answer that isn’t here? Ask us directly.

Talk to us

Not every click and visit on the internet is a real person — some come from bots or automated tools, and that kind of activity can put your ad account at risk. We screen it out so your ads run against genuine visitors.

The ads that reach your pages come through Google's advertising system plus other checked advertisers, and anything low-quality, misleading, or unsafe is kept out. The ads next to your content should never embarrass your brand or annoy your audience.

Yes. We follow the privacy laws that apply to you and your visitors, and we honor the consent choices people make about their data. How we handle your own account data is covered on the Security page.

We manage the ads on your behalf, and they're served through Google's advertising system — which means the advertisers paying for your ad space are real and vetted.

Yes. If your team needs to review our ad-quality controls before you go live, get in touch and we'll walk them through the details and share what they need.

Ads worth standing next to.

If your team needs sign-off first, bring their questions — we’ll walk them through every check on this page.

Vetted advertisers · Clean ads · Real visitors