Ad quality · Brand safety
Every ad is checked before it runs.
Your pages carry your name, so what shows on them is held to a standard: vetted advertisers, clean ads, and real visitors — nothing that puts your reputation or your account at risk.
Vetted advertisers · Clean ads · Real visitors
Ad review
BEFORE IT RUNS
- Advertiser identityVerified
- Ad content & categoryChecked
- Landing pageChecked
- Misleading claimsBlocked
- Auto-playing audioBlocked
- Deceptive downloadsBlocked
APPLIES TO EVERY AD · EVERY PAGE
What never reaches your pages
Brand safety isn’t a slogan — it’s a list of things we say no to, every day, on your behalf.
Wondering how your own account data is handled? That’s the Security page.
- Scams and misleading offersGet-rich schemes, fake giveaways, and too-good-to-be-true claims never make it through.
- Adult and shock contentNothing runs next to your work that you'd be embarrassed to stand beside.
- Ads that hijack the pageNo auto-playing audio, forced redirects, or fake system warnings.
- Malware and deceptive downloadsLanding pages are checked, so an ad never becomes a security problem for your visitors.
Three checks on every ad.
Who’s paying, what shows, and who’s watching — cleared in that order, before anything appears next to your content.
- 01Who's paying
Ads come through Google's advertising system plus other advertisers we've checked — so the money behind your ad space comes from real, vetted businesses.
- 02What shows
Every ad is held to brand-safety standards before it appears, so what sits next to your content matches your reputation.
- 03Who's watching
Fake and bot activity is filtered out, so your earnings reflect real visitors and your account stays in good standing.
Your visitors’ choices, respected
Good ads don’t need to cut corners on privacy. Here’s where we stand:
- Privacy laws, followedWe work within the privacy rules that apply to you and your audience, wherever they are.
- Consent choices, honoredWhen a visitor says no to personalized ads, that choice is respected — they still see ads, just not personalized ones.
- Google's publisher rules, keptBecause ads are served through Google's advertising system, everything we run stays within its published standards for publishers.
The trust pages
Doing a full review?
- Security — account, sign-in, and data protection.
- Trust — the company behind pubads.io, and how to verify it.
- Payout policy — the written rules we pay by.
Ads worth standing next to.
If your team needs sign-off first, bring their questions — we’ll walk them through every check on this page.
Vetted advertisers · Clean ads · Real visitors
