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Guides for publishers who take revenue seriously

Practical, no-fluff writing on monetization, viewability, traffic quality, and getting the most from Google demand.

How to actually maximize RPM without hurting your account

RPM is the metric that matters, but chasing it blindly invites invalid traffic and policy risk. Here's a durable framework for raising session RPM with Google demand — placement, density, and viewability tuned together, with account health as the guardrail.

MonetizationJun 5, 2026·9 min read

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From the pubads team

What we're learning building a transparent publisher network on Google demand.

ViewabilityMay 28, 2026·7 min read

Viewability, explained: why measured impressions earn more

Viewable impressions command higher CPMs. We break down how viewability is measured, where publishers lose it, and concrete layout changes that lift it.

Trust & qualityMay 20, 2026·6 min read

Invalid traffic 101: protecting your Google standing

Bots, automation, and incentivized clicks are the fastest way to lose monetization. Learn how IVT is detected and how pre-serve screening keeps you safe.

PayoutsMay 12, 2026·5 min read

Understanding your payout: from gross revenue to your bank

Revenue share, currency conversion, and payout cadence — a transparent walk through every line item between Google's gross figure and your payout.

PerformanceMay 3, 2026·8 min read

Core Web Vitals and ads: speed and revenue aren't enemies

Ad code is often blamed for poor CWV scores. We cover lazy loading, reserved slots, and CLS-safe layouts that keep both your users and your revenue happy.

MonetizationApr 24, 2026·10 min read

AdSense vs Ad Manager: which demand path fits you?

AdSense is simple and powerful; Ad Manager unlocks AdX and scaled control. A practical comparison to help you pick — or combine — the right Google demand.

ReportingApr 15, 2026·7 min read

Reading your reporting: the metrics that actually move revenue

eCPM, fill, viewability, RPM — which to watch, how they interact, and how to spot the one number that's quietly capping your earnings.

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