Notes from the people who pay publishers.

01 · Monetization

Jul 2, 2026 · 6 min read

AdSense vs Google AdX: What's the Real Difference, and Which Pays Publishers More?

AdSense and Google AdX both fill your ad slots from Google's demand, but they auction differently and have very different access rules. Here's how they compare and which tends to pay more.

02 · Trust & Safety

Jul 2, 2026 · 5 min read

Invalid Traffic (IVT), Explained: How It Quietly Eats Publisher Ad Revenue

Invalid traffic silently reduces publisher payouts and puts accounts at risk. Here's what IVT is, why it triggers deductions, and how screening before revenue counts protects you.

03 · Monetization

Jul 2, 2026 · 6 min read

How to Monetize Traffic Without a Website (H5 Gaming Subdomains, Explained)

If you have an audience but no website, H5 gaming subdomains let you route traffic to real games and earn from the ad placements around them. Here's exactly how it works.

04 · Ad Optimization

Jul 2, 2026 · 6 min read

What Is a Good eCPM (and How Do You Raise Yours) in 2026?

There's no single "good" eCPM — it depends on your geo, niche, and demand. Here's what actually moves it, plus an honest checklist of levers to lift yours.

05 · Trust & Compliance

Jun 10, 2026

Protecting Your AdSense Account From Invalid Traffic

Invalid traffic quietly drains revenue and can get your account suspended. Here's how to understand and defend against it.

06 · Fundamentals

Jun 10, 2026

What Is Page RPM — and How to Improve It

Page RPM is the single most useful number for understanding how well a page monetizes. Here's what it means and how to move it.